It's Yours: A Film on Hip-Hop and the Internet

By the dawn of the 21st century, hip-hop sales had reached an all-time high, but one thing has remained the same. The doors were still locked, and the music industry held the keys. Young artists began to self-market on the Internet, ultimately helping to collapse the music industry as we knew it. It’s Yours explores how it became possible to become a rap star through a Twitter account, YouTube site or Myspace page. It tells this story through the unique perspectives of numerous artists, producers, record industry insiders, and music and cultural critics.

Director: Marguerite de Bourgoing

Cast

Wiz Khalifa

Self

Lil B

Self

Too $hort

Self

Fab 5 Freddy

Self

Chuck D

Self

Action Bronson

Self

Travis "Taco" Bennett

Self

B-Real

Self