

This short promotes the premise that movies often create a demand for the fashions seen in them. It starts with a vignette in rural America. A mother and daughter go to town to buy a new dress. In the dress shop window is a designer dress worn by Joan Crawford in a recent movie. We then go to Hollywood and visit Adrian, MGM's chief of costume design, and see how multiple copies of a single clothing pattern are produced. The film ends with short segments of several MGM features.
Director: Oliver Garver

Ann Morriss
Mary

Naomi Childers
Mary's Mother

George Lessey
Mary's Father

May McAvoy
Saleslady

Adrian
Self

Lew Ayres
Self

Lionel Barrymore
Self

Wallace Beery
Self

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